Nissan Canada debuts a ‘multiverse’ in business plan shift » technique

Nissan is transferring gears with its advertising and marketing efforts in Canada, hanging new center of attention on its heritage in motorsports to construct itself as an general logo, slightly than honing in on particular person cars in its line-up.

Evolved along Nissan United, Juniper ParkTBWA’s bespoke company for the automaker, the brand new marketing campaign hinges on a 60-second spot with more than a few cutdowns that exhibit the Sentra, Rogue, Nissan Z and Tremendous GT. The spot targets to determine a “multiverse” that highlights each Nissan’s on a regular basis cars and its position in high-performance motorsport, appearing scenes of on a regular basis riding functionality after which contrasting them with their motorsport inspirations.

“Our objective was once to focus on Nissan’s long functionality heritage, be it our involvement in motorsports globally or inside Canada with our very personal Sentra Cup racing collection,” says Alannah David-Clark, senior supervisor of selling communications at Nissan Canada. Combining each client and motorsports, David-Clark provides, is an method that is sensible, because the tech and design utilized in its racing cars frequently shapes the improvement of vehicles common Canadians power on a daily basis.

That line-up is on outstanding show on this marketing campaign, which is the primary to characteristic the extensive Nissan providing, slightly than honing in on a selected car, such because the “Triumph over All Prerequisites” marketing campaign that keen on explicit fashions in its SUV portfolio. This was once via design.

“Because the Nissan logo continues to develop and evolve in Canada, we would like customers to understand we’re extra than simply particular person nameplates,” says David-Clark. “Nissan represents nice merchandise, generation and innovation, throughout all choices and which will also be felt around the general client enjoy. Our objective is to keep up a correspondence an exciting enjoy throughout all logo touchpoints, whether or not you’re in the back of the wheel, visiting our showrooms or assembly our logo at an tournament or on-line.”

The marketing campaign has introduced nationally throughout TV, OLV, OOH, social, virtual and cinema. It’ll run till the Fall.