Any other Canadian insurer has reaffirmed its improve for the dealer channel, because the Insurance coverage Agents Affiliation of Canada (IBAC) introduced that Pembridge Insurance coverage Corporate has renewed its Complete Spouse improve for the IBAC’s Dealer Identification Program (BIP).
The BIP is a countrywide promoting marketing campaign that raises consciousness of the way a lot worth agents supply to their purchasers, in particular in terms of selection, recommendation, and advocacy.
Pembridge’s improve and funding lengthen no longer most effective to the BIP, however to the IBAC’s different projects, such because the affiliation’s era management; its push for the pro construction of the dealer body of workers; and IBAC’s persevered advocacy to handle the separation of the banking and insurance coverage industries to handle an even and aggressive market.
“At Pembridge Insurance coverage we acknowledge how crucial agents are to the Canadian insurance coverage
trade,” mentioned Pembridge Insurance coverage vice chairman Jennifer Energy. “The Dealer Identification Program supplies the easiest alternative to precise our improve and appreciation for the agents we spouse with.”
“We a great deal recognize Pembridge’s long-standing improve and partnership,” added IBAC CEO Peter Braid. “Their renewed funding obviously demonstrates their sturdy dedication to the dealer channel, and underscores our shared precedence of placing consumers first.”
Learn extra: Optimal Normal Insurance coverage affirms dedication to IBAC’s dealer marketing campaign
A number of different insurers have lately reaffirmed their improve for IBAC’s BIP. Simply ultimate month, Optimal Normal Insurance coverage renewed its Complete Spouse improve for this system, pronouncing that its relationships with its agents are “on the core of [its] operations.”